May 20

Digital Marketing Automation – What Lies Ahead?


Digital Marketing Automation (DMA) is a subset of marketing automation. While it’s often used interchangeably with the broader term, they’re not quite the same thing.


Marketing Automation is a set of technologies that enable marketers to automate repetitive marketing tasks across integrated systems. It helps them get more out of their data, so they can understand how leads move through the sales funnel and identify high-value prospects.


Digital Marketing Automation focuses on digital channels. These can include email, social media, web, mobile, and internal processes such as lead scoring or demand generation campaigns.


What is Digital Marketing Automation?


Digital Marketing Automation is a technology that helps you to manage your marketing campaigns more effectively. It’s applied to all kinds of digital channels like web, mobile, social media, and email.


Why automate? It allows you to become more efficient in your marketing efforts and save time by allowing the software to do some of the work for you. The benefits include:


  • Less manual work: You can outsource repetitive tasks so they don’t take up too much time or cost too much money.


  • Higher ROI: By automating certain aspects of your business, you’ll be able to see better results as well as increase customer satisfaction with a streamlined process.
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There are many ways that automation can be implemented into your business model. It can include but is not limited to Lead Generation Tools (such as Salesforce), Email Marketing Platforms (such as Mailchimp), and Social Media Management Solutions (like Hootsuite).


The Advantages


Digital marketing automation provides some advantages that help to improve your business efficiency. These include:


  • Saving time and improving efficiency, as it allows you to focus on other important tasks by having the software do much of the heavy lifting for you.
  • Improving customer experience, by creating personalized experiences for each visitor and customer.
  • Improving customer retention, by keeping customers informed about what is happening with orders or services they have purchased through automated messaging tools.
  • Improving customer engagement, which can lead to increased sales and return on investment (ROI) over time.


By implementing digital marketing automation into your strategy today, you can expect to see improvements in these areas over time.


Content Sharing and Re-Purposing


Content sharing and repurposing are an important part of digital marketing automation. The process of creating content in one format, then reusing it in multiple formats or platforms is called content sharing and repurposing. This process can be done by creating a blog post on your website, then either embedding it on your Facebook page or posting it directly to Facebook as a status update.

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Content sharing is also an excellent way to distribute your content across multiple platforms like Twitter, LinkedIn, and Instagram at the same time without having to create additional content every time you want to post something new on these platforms.


You may have noticed that many brands tend to share their blog posts on social media when they publish them. This is because social media offers more flexibility than traditional advertising channels such as newspapers or magazines.


Business Process Automation (BPA)


Business Process Automation (BPA) is the process of automating business processes for efficient and effective management.

BPA can be used to automate processes in any sector, but it’s especially valuable for digital marketing automation because it enables companies to streamline their operations by reducing manual effort and increasing productivity.


In this article, we take a look at how BPA can improve digital marketing automation by helping you overcome some common challenges associated with GDPR compliance.


Data Privacy and Blockchain


There are a few big-name companies that have recently been in the news for their privacy practices, but it’s still likely on your mind as you browse the internet. This article isn’t meant to give you all of the answers, but it should help prepare you for some questions down the line.

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Data privacy is always a concern because personally identifiable information (PII) is so valuable to marketers. GDPR – General Data Protection Regulation is European regulation. It aims to give control back to citizens and residents over their data by putting restrictions on how businesses can gather and use this information.


GDPR applies to any company that processes the data of EU citizens and puts strict rules in place regarding what organizations need consent from consumers before collecting their PII or other sensitive information like medical records, political affiliation, or racial background data.


The Power of Blockchain


Now that you’re familiar with the basics of digital marketing and automation, let’s take a look at what lies ahead. Blockchain is a decentralized system that stores data in a chain of blocks. Each block includes information about the previous block and its contents are verified by both computers on the network using cryptography.


This makes it impossible for someone to alter any information beyond those blocks without changing all subsequent blocks as well. In other words, A blockchain is an immutable distributed database (a peer-to-peer network) where all data is stored across multiple nodes but remains consistent across them all because it’s cryptographically linked via hashing functions.

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Peer-to-peer network usage is already in action in the cryptocurrency world. You can check how the platforms operate using this technology. You can buy cryptocurrency with ease from any cryptocurrency exchange due to their support. You can check OKX while looking for such an exchange.


Data Protection Regulation (GDPR)


GDPR is a data protection law that applies to all EU countries. It also includes the European Economic Area (EEA) countries and Switzerland. EU member states were required to implement their national legislation to comply with GDPR by May 25, 2018, or run the risk of being fined up to 2% of their annual global turnover or €20 million, whichever is greater.


The GDPR was designed to harmonize data privacy laws across Europe as well as give residents more control over how businesses collect and use their personal information. The new regulations apply equally across all industries and sectors from finance and healthcare to retail distribution and marketing. They require any company processing the personal data of EU citizens or residents (even if those companies are not based within Europe) to comply with stringent guidelines on collecting personal information from users’ devices.


DMA and GDPR – a Love-Hate Relationship


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As you may know, GDPR is a new EU regulation on data protection and privacy for all individuals within the EU. It comes into effect on May 25th, 2018, and will impact every business operating in any industry. The regulation requires all businesses to comply with several requirements when it comes to handling personal data. These include:


  • Data processing activities must be recorded and logged securely
  • You must obtain consent from individuals before collecting their personal information
  • You must have processes in place to delete or destroy any unauthorized or unnecessary data that you store




It’s clear that blockchain is here to stay and will continue to change the digital marketing landscape. However, it won’t just be in terms of how companies market their products, it will also affect how they store and share information about their customers. This can create new challenges for businesses that want to maintain good relationships with their clients while still complying with GDPR.


While there are many things we don’t know about the future of blockchain or how it will affect our daily lives. One thing is certain, for business owners and marketers alike to thrive in this new environment, they must adapt quickly by becoming more innovative than ever before.

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